Earlier this year, I attended an award ceremony in Brussels, where the most inspiring and original events during the 2009 European Week for Waste Reduction were honoured. The winning events included a ten hour ‘fashion design marathon’ where Spanish design professionals, students and beginners alike took 4 tonne of pre-loved donated clothes and turned them into the latest in fashion. Another winner was the Swedish catering firm who ran a food waste campaign in 25 of their restaurants, resulting in a 25% reduction in food waste as well as financial and carbon emission savings for the organisation.
What about this year’s awards? Well, now is the time to start planning your action for the European Week for Waste Reduction 2010, taking place between the 20th and 28th November. The week is a pan-European initiative of member states and regions coming together to raise awareness of the need for us all to reduce our waste, and change our behaviour, in order to ensure a more sustainable future.
Why not organise an action at your office, school, in your community or local authority? If it is raising awareness and encouraging people to reduce their waste, it is a perfect action for the week! How about a paper campaign to reduce paper consumption in your office, a ‘best waste free packed lunch’ competition’, a swap or second hand sale? If you are a local authority, you could team up with a local reuse organisation to divert reusable items from your local recycling centre, or use the week to raise awareness of a campaign, such as Love Food Hate Waste or Composting at Home.
Visit our website to find out more or to register your event. Or email me if you have any questions. We’d love to hear from you! Who knows, it may be you on that stage next year, receiving that award…