Get ready to upcycle!

Who doesn’t love a bit of upcycling? It’s fun, creative, often different and quirky, makes for great presents and could save you money. All that and I haven’t even mentioned preventing waste from going to landfill.

So what exactly is it? Well according to Wikipedia it is  

“The process of converting waste materials or useless products into new materials or products of better quality or a higher environmental value”.

The aim is to prevent wasting materials by using them to create new, better products. This also means that we are using less raw materials and probably less energy, reducing our carbon emissions in the process.

OK, so that’s the technical bit. What’s exciting are the endless opportunities for crazy and creative designs. Being a jewellery lover, one of my favourite pieces is a bracelet made from old bed springs which I bought at Camden Market around 10 years ago. Every time I wear it someone comments on it and they’re always surprised to hear what it’s been upcycled from. My friend Shona also gave me the best earrings made from 45″ singles for my birthday the other year.

The necklace out of laddered yellow stockings is my favourite!

Of course upcycling isn’t really a new thing. Making something new and beautiful out of something old is what people have done since times began, surely. So why not join in?

An example of upcycling events taking place in November as part of this year’s European Week for Waste Reduction are the Textile Reworking Sessions in Aberdeen, organised by Aberdeen University and the reuse organisation Aberdeen Forward. Staff and students at the university are invited to attend the workshop sessions to learn how to make a new piece of clothing or other textile product from waste material.

The university’s Students’ Association Climate Change Project is also joining in by organising a Student Design Competition where students are asked to design a piece of art using waste materials. The entries will be displayed on campus where other students can view the finished pieces and a prize will also be awarded for the best artwork.

Are you part of a community group, charity, local council, school, university or business? If yes why not organise your own action to take part in this year’s European Week for Waste Reduction? Visit our website to find out more.

For more upcycling ideas, try the UK Upcycling website.

And the award goes to…

Earlier this year, I attended an award ceremony in Brussels, where the most inspiring and original events during the 2009 European Week for Waste Reduction were honoured. The winning events included a ten hour ‘fashion design marathon’ where Spanish design professionals, students and beginners alike took 4 tonne of pre-loved donated clothes and turned them into the latest in fashion. Another winner was the Swedish catering firm who ran a food waste campaign in 25 of their restaurants, resulting in a 25% reduction in food waste as well as financial and carbon emission savings for the organisation.

'Enrenou de Roba', winners of the award for best action by a community group during European Week for Waste Reduction 2009

What about this year’s awards? Well, now is the time to start planning your action for the European Week for Waste Reduction 2010, taking place between the 20th and 28th November. The week is a pan-European initiative of member states and regions coming together to raise awareness of the need for us all to reduce our waste, and change our behaviour, in order to ensure a more sustainable future.

Why not organise an action at your office, school, in your community or local authority? If it is raising awareness and encouraging people to reduce their waste, it is a perfect action for the week! How about a paper campaign to reduce paper consumption in your office, a ‘best waste free packed lunch’ competition’, a swap or second hand sale? If you are a local authority, you could team up with a local reuse organisation to divert reusable items from your local recycling centre, or use the week to raise awareness of a campaign, such as Love Food Hate Waste or Composting at Home.

Visit our website to find out more or to register your event.  Or email me if you have any questions. We’d love to hear from you! Who knows, it may be you on that stage next year, receiving that award…

Could be yours...

Creating a new language of sustainability.

Arguments are useful, but only when resolved. Nothing is achieved in the middle, where bad feelings fester and compromise remains a distant island, invisible over the horizon. Only once agreement is reached, hands shaken and documents signed can the parties relax and begin to plan for their future.

Strange Bedfellows - but they get along.

This is as true in life as it is in business but it is in business that we often find the biggest arguments: those which impact on the wider community. Competition in business does not necessarily make for happy bedfellows and agreement can be extremely hard to reach as self-interest overrides the common good.

Happily we have evidence of a fine example of sharing: the Global Packaging Project (as reported in Packaging News). The project not only involves some of the biggest businesses on our planet but it is also for the purposes of protecting our planet, which is extremely positive. The businesses have got together in Toronto to thrash out the preliminary details of an agreement which will see them use shared language to describe how their packaging affects the environmental sustainability of their business. This is good news, not just for the companies, but also for the rest of us who will no doubt come to understand some of this language and therefore be able to compare the companies’ performance and make informed purchasing decisions. It really is remarkable to think that businesses throughout the world are recognising that the future of their business requires them to share knowledge, reach agreement and utilise new ways of thinking to survive and thrive in the 21st Century. How refreshing.

Let’s hope the agreement can be reached swiftly and the business’s energies can be directed towards making sure they not only use the language, but embody it in the way they operate.

What will change?

Big brands, retailers, manufacturers, suppliers and other organisations are discussing how to describe and define their packaging throughout the supply chain. This will change the terms they use and the way businesses up and down the supply chain have to think about the packaging they use. It will allow companies to measure their suppliers in a consistent, objective way. It will therefore also allow us to measure the businesses and make decisions about where we spend our hard-earned money.

You can find out more about current packaging initiatives on our Positive Package website.

Who’s involved:

Retailers
Asda, Carrefour, Giant Eagle, Hannaford, Harris Teeter, Kroger, Marks & Spencer, Loblaw, Metro, Migros, Pick’n Pay, Royal Ahold, Safeway, Sam’s Club, Sobeys Inc, Supervalu, Target, Tesco Stores, Wal-Mart Canada, Wal-Mart, Wegmans

Manufacturers
Beiersdorf, Campbell, Coca – Cola, Colgate – Palmolive, Conagra Foods, Danone, Fritolay, Freudenberg, General Mills, Inc, Glaxosmithkline, Heineken, Henkel, Johnson & Johnson, Kellogg, Kimberly-Clark Corporation, Kraft Foods, L’oreal, Mars, Mccormick & Company, Inc, Nestle Group, Pepsico, Procter & Gamble, Reckitt-Benckiser, Sara Lee, Sc Johnson, The Jm Smucker Company, Unilever

Packaging Converters & Material, Suppliers
Arcelormittal Packaging, Alcan Packaging, Ball Packaging Europe Holding, Crown Europe, Dow Chemical, Dupont, Exxonmobil Chemical Films, Mwv, Novelis, O-I, Owens Illinois Inc., Sca Packaging, Sealed Air Corporation, Tetra Pak

Organizations
Aim, Canadian Council Of Grocery, Distributors, Europen, Fcpc – Pacc, Flexible Packaging Europe, Fmi, Gma, Gs1 Canada, Gs1 Global Office, Gs1 Us, Igd, Pac, The Consumer Goods Forum, The Sustainability Consortium, The Sustainable Packaging, Coalition, Wrap

Resources
Center For Sustainable Entreprise, Development, Environmental Clarity, Green Blue, Mckinsey, Quantis, Rochester Institute Of Technology, University Of Manchester.

This finite world

Whichever way we look at it the world is steadfastly finite: there are clear limits in terms of the space and resources available. Unfortunately us humans have, until now, ignored this fundamental physical constraint and instead treated the Earth as if it was infinite. This may have been understandable at a time when people didn’t know if the world was flat or round and their nearest neighbours were a week away by horse and cart. Now we are part of a global village yet our activities, from continuing to inhabit every viable corner of the planet to plundering whatever materials it contains, would suggest we don’t even understand what that means. We continue to use both space and resource with abandon, like a hungry dog working out how to open the fridge when no one is home. Except the dog is pregnant, and no one is ever coming home.

What did they know about global warming?

In reality we have it a bit easier than the pregnant abandoned dog. We have brains that allow us to build shelter and sow seeds for food. But even our intellect and dexterity don’t change the fact that almost everything we see around us will eventually run out, unless we take away less than we leave in or find a renewable alternative. We simply cannot sustain an ever-increasing number of people with a fixed supply of land and non-renewable materials. It’s mathematically impossible.

Presuming we accept that the future survival of our species is a good thing we therefore have a responsibility to manage what we have available to us in order that future generations can make use of it so that they can, in turn, ensure that future future generations can use it and so on until the Earth is absorbed by the expanding Sun in about 500 billion years by which time we may have worked out how Dr Who does his thing and colonised other worlds. That’s pretty much the best case scenario. In the meantime we have to figure out how to avoid imploding like a water balloon meeting a bullet.

How long do we have to react?

We are at crunch time in 2009 because we now know not only that our activities are generally unsustainable (i.e. we collectively use far more energy and materials than we recover) but also that, for the very first time in human history, our actions are likely to cause irreversible damage to our environment within our lifetime. We can proudly proclaim that we are the first generation of humans to face the very real prospect of reaching old age faced with the certain knowledge that our behaviour and activities sped up the demise of our species. Of course our children won’t blame us individually, they won’t say “Daddy why did you stand by and let that happen” (unless we happen to be a world leader) but they will blame us collectively. We will die in the shame of having failed in the biggest task we faced.

It needn’t end that way. We may just manage to turn it around and collectively agree that we do need to change at least some of our ways if our children and grandchildren are to prosper and thrive on the Earth. We may enter an “age of sustainability” where a maximum impact quota system limits what people and businesses can get up to. Our leaders may step up to the task and provide solutions to our need for work, food and shelter and our desire for travel, entertainment and luxury without creating the ever-increasing problems associated with environmental damage. In Scotland the environment is at the top of the Scottish Government’s agenda, and long may it stay that way but that doesn’t mean we don’t face enormous challenges.

The difficulty with finding a workable solution to the problems of climate change and sustainability is that the successful choice is unlikely to be a single-faceted, big-ticket item. No single measure will create sustainability and solve the environmental problems we face. This presents a problem in itself because humans love simple solutions to difficult problems. Just look at the history of invention:

Problem Solution
It takes ages to get anywhere. The Wheel
Evenings are boring. The TV
I want to communicate with people hundreds of miles away. The Phone
I don’t want to get swine flu/avian flu. A Vaccine
I want to know what Simon Cowell had for breakfast. The Internet
I want to know how the world began. Hadron Collider
The world is warming exponentially. Gulp

Some big-ticket solutions have been suggested, particularly with regards to the warming effects of climate change. For example Geoengineering which would involve inventing something to cool the planet to roughly the same degree as it is being warmed by our greenhouse gas emissions (predicted to be roughly 5 degrees over this century).

Volcano dust cools the earth. Fact.

How do you achieve this? One apparently workable solution among the suggestions offered is to simply reflect sunlight away from the Earth either by suspending mirrors in space or, more cheaply, by distributing sunlight repelling particles in the upper atmosphere (by plane). Great huh? Well it is an innovative, relatively simple solution and it is comparatively cheap but this article shows that there is a fairly major downside: reflecting sunlight would impact on the water-cycle of the earth and may make fresh water more scarce. This is because the water cycle is more readily affected by lack of sunlight than by rising temperatures. So you could effectively cool the Earth but make it drier. Then you would need another solution to combat the dryness. Then another to combat the side effects of that. And another and another. Before long the Earth would resemble a giant madcap laboratory where all our human constructions were maintained by one central computer to keep everything in check. A bit like an enormous life support machine. Don’t mention power cuts. Just imagine tabloid coverage of the “trillenium bug”!

Surely it is better for us to at least try and pursue a low-tech, low-energy, low waste solution whereby we minimise our impact at a personal, community, national and international level through agreements, regulations and general common sense? If each of us makes small reductions in our resource use each year we can become sustainable consumers which will result in a reduction in our waste output to landfill and the associated impacts on our environment which that entails. We could enter a virtuous rather than vicious circle, whereby we keep improving until we reach a balanced equilibrium. Is that possible?